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How do some marketers take their on line business to huge profits while others are still fighting just to make pennies!

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The 5 Musts of Marketing

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For most of the small business owners I work with, marketing has become the equivalent of a four-letter word. Inevitably, when I ask the question, “Do you have a marketing plan? ” or “What marketing activities do you engage in? ” I get the full gamut of responses from the proverbial deer in the headlights stare, to a vociferous, “I hate marketing, it’s the least favorite part of my business! “
After years of witnessing this reaction, and learning a bit about modern marketing, I’m starting to understand why traditional marketing is perceived and experienced as a necessary evil and avoided like a root canal.
It’s been true since the beginning of commerce that every business needs to promote itself to stay alive and compete in an ever-changing marketplace. How great would it be if you, as a savvy business owner, could begin to make a shift from seeing marketing, and its associated tasks, as a necessary evil to a rich and rewarding opportunity to express your passion about your business? It would be pretty great, wouldn’t it?
While I don’t mean to reduce a vibrant and ever evolving profession to any-one-can-do-it status, the mystique around marketing can certainly use some lightening up. I do believe anyone can become an effective and enthusiastic marketer.
Let’s start to explore by dispelling some of the common mystique around marketing. I used to believe that marketing was a complex practice for which you had to pay a lot of money to a professional to “do it right”. I used to think I had to convince people using tactics that were high pressure or not in alignment with my values. No wonder marketing fell to the bottom of my list. Is it at the bottom of yours?
Here’s what I’ve learned, and here’s what works for me. In its simplest form, marketing is about building relationships and networks. It offers an opportunity to communicate to people (your customers) what you do and introduce or expose them to your product again and again. As Michael Pollock, my marketing guru taught me, “Forget marketing, think conversations”. That’s easy, now all I have to do is position myself and create opportunities to engage people about that which I love. I can do that. Shift accomplished!
Here are The 5 Marketing Musts that transformed me from an Avoider to an Engager:
1. Define your customers. With whom do you want to build relationships? Start by specifically identifying who will buy your products and focus on them. In “marketing speak” this is called your target market. It is critically important to identify your target market so you don’t spend time and money haphazardly conveying your message and building relationships with non-buyers.
Here’s some criteria you can use to identify your ideal customers: Age, profession, gender, level of education, income, ethnicity, location, psychological needs (feels frustrated, wants security, wants to feel challenged, etc.
) personal interests (committed to personal development, reads avidly, spiritually inclined, etc. ) and what are their psychographics (how do they think, what is their world view, their values, etc.). Create a profile of your perfect customer.
2. Promote yourself. In real estate it’s location, location, location. In marketing it’s promote, promote, promote. Find ways to get yourself in front of your customers regularly and repeatedly. Visibility creates opportunity. You need to be in front of your customer at least seven times for your message to stick. Visibility also creates credibility. Relationships are built on trust. The more opportunities you have to demonstrate your credibility, the more likely a customer will buy from you.
3. Position yourself. What do you stand for in the mind of your customer? Positioning is about “owning” the groove in your customers mind when it comes to your product. The Dollar Store, for example, is positioned so when you need to purchase a product inexpensively, you think Dollar Store. Your marketing message should be clear, targeted, consistent and designed to position you in the forefront of your customers mind.
4. Become known as a recognized expert in your field. There are many other businesses out there vying for your customers’ attention. Become the first business that pops into your customers’ minds. Make sure the reason you pop into your customers’ minds is because you’ve built positive and credible relationships. Here are a few ways to develop yourself as an expert:
Publishing. Write and submit quality articles to local and Internet publications (Just like the one you’re reading now! ) Or, you can self publish a monthly newsletter to keep yourself in front of your customers. Even if you think you can’t write (like I did when I started my business) find ways to communicate. Hire an editor if you have to.
Public Speaking. A great way to position yourself in front of an audience of potential customers. The options might be civic organizations, local associations, or community events. Public speaking can often inspire terror when suggested, it certainly did in me. Practice built my confidence and the benefits I’ve received from moving out of my comfort zone has paid off in many ways. Start small, be you, connect with the passion of your message.
Join networking groups. This is a great way to connect with many people on a regular basis. Most network groups are filled with participants in the same boat as you. Not only do they provide an opportunity to be in front of people, they can be a tremendous source of support. If you want to really go for it, volunteer for a leadership position. It will quickly increase your visibility as well as boost your credibility.
5. Evaluate what’s working, what’s not working, and adapt accordingly. Clearly it takes time and consistency for any marketing effort to pay off. Don’t give up too soon. At the same time, marketing is a process of learning what works for you and your particular business. Don’t let your marketing plan get stale. Remember, marketing is about building relationships, and creating opportunities for you to express the passion you feel about your product or service.
Make a plan and stick to it. Developing a simple marketing plan can be as straight forward as deciding what people you want your message to reach and determining the best vehicles to use. If you work with these Marketing Musts, you’re well on your way to establishing a marketing plan. It can be that easy.
I’ll leave you with these questions: Why are you in business? What do you love about your product or service? Do you feel inspired when you’re at the top of your game and offering the best of what you do to the world? If so, go out there and create opportunities to do more of that. That’s all marketing is. Can you feel the shift?
It’s YOUR life…live it completely!

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Internet Marketing, The Main Source of Traffic

For a successful internet marketing strategy one must first have a product that they can market and a website to promote that product on. From that point on internet marketing takes over. The purpose of internet marketing is to promote a product in the most creative means possible.

The first step is to get the website of the product some traffic. The best way to accomplish this is to get the website on some search engines. Having your website come up in a search will do wonders. Make sure to think of as many keywords as possible to allow your website come up. Another good way to produce more traffic is to recruit affiliates, having them add links to their websites that will bring them back to yours. You can go to specific businesses that you know of already or use databases that have companies listed with them that are willing to make new affiliate relationships.

If your website is kept in your customers mind this will bring more repeat traffic. To do this, send a newsletter out to them, monthly at the very least, reminding customers that your website is still up and running and you are more than happy to do business with them. Use some of your favorite websites as examples. What is it that they do to get you to keep coming back to them to give them your money?

If things still seem a bit hazy there is always the option of internet marketing courses. Many of which are offered on the internet. In these classes a student will learn the ins and outs of terms, plans and little known secrets of the internet marketing world. At the end of the courses a student should be fully prepared to take on the challenge that lies ahead of them.

There is always the option of having someone do the work for you. There are several internet marketing agencies out there that will think of strategies of ways to promote your growing business. Some will even test your product with a consumer panel to best optimize your business.

Through imaginative internet marketing your business will flourish. It just takes a little ingenuity to get things off and running and before you know it your business will be booming.

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Affiliate Marketing and Revenue Sharing

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With affiliate marketing you will be able to set up shop online and generate your sales to continue to grow with the company.
When it comes to the affiliate marketing you will be able to take some money ot commission from other businesses because you are endorsing their products. You may find that there are many ways for you to do so, but most people will use Cost-Per-Action or Cost-Per-Sale.

With the CPA way you will be able to earn some money when someone clicks on the item, rather they purchase it or not. Then there is CPS, which will give you some type of money or commission in the fact that someone is buying the product that you are endorsing it. You’ll find that your income will be closely tied with the business of another company. This type of business has become very risky. A lot of people are taking advantage of the system sand it can only account to about 10% of all affiliated marketing tools.

Keep in mind that affiliate marketing has been around for years. In fact, it has become a hot ticket item ever since the internet was discovered. You’ll find that there are many companies that will prove to be successful in the companies and also how they tend to become very successful with the use of affiliate marketing.

Sometimes the art of affiliate marketing can become confusing. You’ll want to keep in mind that it does not include you using your website as a way for advertising for others. Like Google, it makes its money through sponsors. It also rents out the ad positions in order for the company to reach it’s target audience. If you would really like to get into affiliate marketing then you need to sell products other than your own in order to connect your business income to another business.

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Home Based Business Opportunities Financial Success

It seems home based business opportunities are a bit more common in the US than in Europe. However the European marketplace is quickly catching on to the phenomenon of home based business and network marketing. The advantages of a home based business are evident: low cost, flexible working hours and tax benefits, to name but a few. But these advantages have pretty much been there for many years, so why the sudden growth? Why do so many people start their own home based business right now, and why would network marketing be a good thing to consider for so many others?
First of all there is worldwide economic uncertainty and many economies are either facing a recession or are in the middle of one. Turn open any newspaper and you can’t miss articles on companies downsizing and laying off employees by the thousands. Network marketing offers people the chance to create a part time auxiliary income, right beside their day job. This kind of extra income has proven a great help to many families across the world. Of course many network marketers have made a full time living out of there business. Some of them have made fortunes. But this level of success, although available to anyone who is willing to do the work, will not be for most people. Most network marketers run a part time business for a small number of hours a week earning them a couple hundred bucks a month.

Then there is the phenomenon of cocooning, where the consumer tries to shield itself from all sorts of marketing messages. Do-no-call lists are in place, making it harder and harder for companies to get their messages across to the consumer. Network marketing, which is based on moving a service or product to the end consumer based on personal relationships, delivers a strong answer to these challenges. More and more traditional companies have discovered that network marketing is a very cost effective way to reach consumers.

Of course we can’t forget about the internet. This technology has greatly helped making the world smaller, making it easier to find and disperse information. Network marketing companies have pioneered the internet to inform, train and motivate their independent distributors.

The cost of home office equipment has decreased considerably.
These days you can set up a home office for just a couple hundred bucks. Some may argue that you don’t even need that much. Any computer with an internet connection and a phone would be enough for most network marketers to operate their business. This makes it affordable for everyone to start a home based business. Compare this to the cost of running a normal business and it becomes clear why more and more people are being attracted to a home based opportunity.

And then there is the growing lack of trust in the corporate world. Not too long ago, people where quite used to having a job for life. Or at least until they decided to quit. Nowadays many people have come to realize that job security is a joke. Too many people have lost their jobs more than once only to find out that they were nothing but a number to their corporate employer. It’s not just the fact that you have to go out to find another job to feed your family. It’s also the fact that you’ve been listening to your employer bloating about the importance of their human assets when in the end in turns the employees where just considered human asses.

Network marketing not only offers people a chance to create some extra income, it also provides them with the opportunity to get some of their dignity back. Helping them realize that they don’t necessarily have to depend on their employers paycheck. The support structures that many good network marketing companies offer are a great help to individuals joining this type of business. Not only will they receive the proper training on their company’s products and services. They will also be educated on personal development

The advantages of a home based business are evident and in the near future we will certainly see more of it. Looking at today’s trends in the economy it doesn’t take a genius to figure out that the era of monolithic companies offering jobs for life has ended. It’s time to have the courage to bet on yourself again and home based business is a good way to do so. And for those people that decide to take this step, taking a serious look at network marketing is just common sense. Even in a time where common sense isn’t that common anymore.

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Internet Marketing: You Need Not to be a Computer Geek in Earning More through Online Business

Probably you are among those individuals who have daily nine-to-five jobs. Although provided with good compensation and a wide array of benefits, it is difficult to be just an ordinary employee. You need to be in the office before nine in the morning, or else a memorandum will be served to you, reminding that you are being “unpunctual” these recent days. After entering the office, you are now faced with the task of finishing all of the “paper works” (most of which are unnecessary) under time pressure and the pressure exerted to you by your boss. You will end the day with a lot of stress, thinking that you would want to quit and look for a job without such pressure in your shoulders.

But you have no choice. Nowadays, it is really difficult to find another job. There are individuals, despite of underemployment or low monthly salary, who accepts the job without hesitation. A single job vacancy is fought upon by a hundred applicants. Such scenario (which you probably experienced when you were still looking for your present job) will happen—if you will quit your present job.

Is there any alternative? Is there any chance that you will be able to escape the drudgery of your present job?

Fortunately, there is. And it is just right in front of a computer.

It is what we call Internet marketing—an online business opportunity that most online-based entrepreneurs loves and does with complete fervor.

Internet marketing is the most lucrative way of starting your home-based online business. It is the “big break” that many are looking for in a very long time. Do you want to become the boss? Do you want to work with your own time schedule? Do you want to work while wearing your favorite Hawaiian pajama and shirt? Do you want an extraordinary income that will exceed your expectation?

All of these are here—right in the heart of Internet marketing.

One of the common beliefs you will encounter in starting your home-based Internet marketing business is that you need to have the necessary technical expertise to succeed and continuously make a living with your online business. There are many individuals who believe that the lack of necessary knowledge and expertise about computer and Internet marketing prevents them from getting into the lucrative marketplace. They feel that they need to take first computer-related courses to get the job done.

However, it is a great marketing misconception.

Contrary to this popular belief of becoming a computer geek first before earning money through Internet marketing, there are ways of ensuring success in online business without dealing too much with computer expertise. In fact, you do not have to be a web development guru or web programming expert to make your own living on the Internet.

There are Internet marketing business opportunities that are designed with simplicity. These opportunities have low barrier entries for individuals who lack technical know-how about the business. You can use these fully-automated systems to your advantage even if you are not a computer wizard. These programs are growing as your knowledge base expands.

What you need to learn are the basics of these automated systems (such as HTML and JavaScript codes) so that you can use them to your advantage. Most of successful Internet marketers studied this basic knowledge and apply what they have learned on simple automated systems. Only the fundamentals matter—and the rest will just follow.

Do not let the misconception prevent you from reaching your business objectives. Just because you did not go to a technical school and study computer programming-related courses means that you do not have the guts to be an Internet marketer for the rest of your life. Technical expertise is just a part of your success on Internet marketing—your own strategies and plans will do much of the work. The knowledge that you have (both on technical expertise and theoretical knowledge) will help you succeed on your Internet marketing career.

Becoming a computer geek is really amazing, yet its shine will lose if what he knows is only bounded by technical dimensions. Do not fret if you are not a computer geek or wizard. What matters most is what you can do to succeed in your Internet marketing career.

As simple as that, no questions asked.

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Part II – Marketing For Law Firms Via Attorney-Client Matching Services

Part II – Marketing For Law Firms Via Attorney-Client Matching Services

Easy And Creative Ways To Generate More Traffic To Your Website Today
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Conclusions and Recommendations on Attorney-Client Matching

Let me list my current thoughts/conclusions in this marketing for law firms niche of attorney-client matching services and from there it is up to you to make your decision:

1.This marketing for law firms vehicle clearly has some merit. This approach can deliver business to you that you would not get otherwise and get it to you now. Yes, you can do better and at least arguably cheaper for yourself through the right Internet attorney marketing strategies (see my website). However, it is not going to happen tomorrow and attorney-client matching can happen tomorrow. You can build your own systems while using these systems and then decide if you want to continue their systems or not. They will always probably get some business you would not have gotten otherwise even if you had your own online systems.

2.Unfortunately you are only “renting” the methods used to get the business you are being sent and don’t “own” the business methods used. If you had the correct Internet marketing for law firms system up you would have a salable asset in those systems and be driving traffic exclusively to you, which is better than this option almost certainly in the long run for most if not all attorneys. Additionally, as a general principle it is not good to be dependent on any one source of referrals as I am sure you know. That said I still think attorney-client matching services are a good option before you have your own Internet marketing systems and/or other marketing systems up. You may even want to continue these services after you have your own systems up. Having your own systems up makes you more secure and now you are at choice about staying with the service or not.

3.Who is this marketing for law firms vehicle for really?

a.Someone who needs more business right now. These systems have a stream of business coming right now and they can send it your way right now. Other attorney marketing systems will take some time to make happen and yield results.

b.Someone who is very, very clear they don’t want to be involved in the marketing process and are willing to pay someone else to do it for them even if it costs them more and they are “renting”. If that is you, then this is probably a good move for you. That said, you still are going to have to “close” the client they send you via email or on the phone so you are going to be involved in marketing at that level, just less marketing. You are never going to get away from that aspect unless you are an associate who does nothing but technical work in someone else’s practice (not that there is anything wrong with that).

c.Someone who is doing some attorney marketing that is not working for them or not working very effectively for them since if you stop what is not working and do this type that is working you may be able to reduce your marketing costs while increasing your revenue stream.

d.Finally, a partner level attorney who has a senior associate that has good people skills that could work this marketing for law firms vehicle and close the referred clients.

4.Who is this type of attorney marketing not for?

a.Someone who won’t attend to the referrals from the matching service most if not nearly every working day.

b.Someone who does not have fair to good “closing skills” or “bedside manner” (Note: you can get some coaching from these firms to improve this aspect if needed and/or see my website for more information on this skill set). You are not the only attorney getting the referral from the match firm so you need to “shine” well enough to get hired. There is still an element of competition involved with maybe 3 to 5 other attorneys who got the same referral.

c.Someone in a geographic area that does not generate a lot of referrals in your practice area. Like a rural area or small town or maybe an estate planner in a low-income area. So you see this marketing for law firms vehicle is not for everyone.

5.The negative information on LegalMatch and CasePost is somewhat troubling to me even though much of it is from the past and has been positively addressed. The negative information of the past on LegalMatch appears to have not troubled the Utah Bar, the Association of Trial Lawyers of America and the National Association of Criminal Defense Lawyers. This is reassuring to me.

6.If you were reasonably sure this type of vehicle is for you I would go with LegalMatch first. I am presuming you are willing to work their system diligently and have at least low average “closing” skills (they will work with you to get your closing ratio up if you need some support in that area). Why LegalMatch? They have over 1500 members currently (a good sign I think), over 90 employees and have been in business longer. I figure that gives them an edge in knowledge, results and staying in business over time. Additionally, their “footprint” of bringing business to their members is almost certainly larger since they have more resources to drive business to their site than the others. If for some reason you are uncertain if this type of marketing for law firms is for you then I would go with LegalFish first. Why LegalFish? The LegalFish option would allow you to get into this marketing for law firms arena now with less expense and less risk than LegalMatch or CasePost. Do realize the LegalFish attorney marketing “footprint” is going to be much smaller than either of the other two services so they won’t be sending as large a volume of business your way almost certainly. Do be sure you have in your agreement with LegalFish that they will not charge you for the months they do not send you business. If you had a good experience working the referrals from LegalFish, diligently worked the system almost daily, realized a good return on your investment and you wanted to do more then I would look into LegalMatch next. Either starting with LegalMatch or LegalFish, if you find that you really liked this approach to marketing for law firms there is nothing wrong with belonging to two or even three of the services.

7.If you decide to become a member with LegalMatch, Case Post and/or LegalFish do remember your financial arrangement and term of membership are somewhat to greatly negotiable. Do negotiate a win/win agreement for yourself. Naturally, if you can get references of current members to contact from them in your practice area and in a similar type market to yours so much the better before you sign your agreement.

8.I probably would not go with Lawyers dot com at this point. Why? First, no guarantee. Next Lawyers dot com does not appear to me to be promoting that part of the site enough. Additionally, I am not sure it is worth the cost of the bio and the fee that together will run at least $2,400 for the year. I suspect this money could be better put to use with one of the “big three”. Lastly, given the consumer has a list of attorneys that could be large (search on the site for your zip code and practice areas and see how large it is for your area) you are going to be in a crowd I fear. Thus it looks like not much business and it seems no way to impact the consumers’ thinking in your direction at the point where they are selecting who to contact. An exception to this thinking is if you already have a bio listing with them (and it is delivering business to you) this add on service might be a useful attorney marketing move given you are only spending $495 more per year. That said keep good records and see if it produces you any business. If not you would stop the service of course.

9.With respect to LegalConnection dot com I probably would not go with them at this point. Why? No guarantee. I do see it as an advantage that it is a stand-alone away from the FindLaw site. For that reason alone I would favor it over Lawyers dot com, however, I don’t see LegalConnection or Lawyers dot com as being in the same class as the “big three

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Part II – Marketing For Law Firms Via Attorney-Client Matching Services

Part II – Marketing For Law Firms Via Attorney-Client Matching Services

Elegant email newsletter themes for bulletproof consistency across inboxes
Source: Flickr

Conclusions and Recommendations on Attorney-Client Matching

Let me list my current thoughts/conclusions in this marketing for law firms niche of attorney-client matching services and from there it is up to you to make your decision:

1.This marketing for law firms vehicle clearly has some merit. This approach can deliver business to you that you would not get otherwise and get it to you now. Yes, you can do better and at least arguably cheaper for yourself through the right Internet attorney marketing strategies (see my website). However, it is not going to happen tomorrow and attorney-client matching can happen tomorrow. You can build your own systems while using these systems and then decide if you want to continue their systems or not. They will always probably get some business you would not have gotten otherwise even if you had your own online systems.

2.Unfortunately you are only “renting” the methods used to get the business you are being sent and don’t “own” the business methods used. If you had the correct Internet marketing for law firms system up you would have a salable asset in those systems and be driving traffic exclusively to you, which is better than this option almost certainly in the long run for most if not all attorneys. Additionally, as a general principle it is not good to be dependent on any one source of referrals as I am sure you know. That said I still think attorney-client matching services are a good option before you have your own Internet marketing systems and/or other marketing systems up. You may even want to continue these services after you have your own systems up. Having your own systems up makes you more secure and now you are at choice about staying with the service or not.

3.Who is this marketing for law firms vehicle for really?

a.Someone who needs more business right now. These systems have a stream of business coming right now and they can send it your way right now. Other attorney marketing systems will take some time to make happen and yield results.

b.Someone who is very, very clear they don’t want to be involved in the marketing process and are willing to pay someone else to do it for them even if it costs them more and they are “renting”. If that is you, then this is probably a good move for you. That said, you still are going to have to “close” the client they send you via email or on the phone so you are going to be involved in marketing at that level, just less marketing. You are never going to get away from that aspect unless you are an associate who does nothing but technical work in someone else’s practice (not that there is anything wrong with that).

c.Someone who is doing some attorney marketing that is not working for them or not working very effectively for them since if you stop what is not working and do this type that is working you may be able to reduce your marketing costs while increasing your revenue stream.

d.Finally, a partner level attorney who has a senior associate that has good people skills that could work this marketing for law firms vehicle and close the referred clients.

4.Who is this type of attorney marketing not for?

a.Someone who won’t attend to the referrals from the matching service most if not nearly every working day.

b.Someone who does not have fair to good “closing skills” or “bedside manner” (Note: you can get some coaching from these firms to improve this aspect if needed and/or see my website for more information on this skill set). You are not the only attorney getting the referral from the match firm so you need to “shine” well enough to get hired. There is still an element of competition involved with maybe 3 to 5 other attorneys who got the same referral.

c.Someone in a geographic area that does not generate a lot of referrals in your practice area. Like a rural area or small town or maybe an estate planner in a low-income area. So you see this marketing for law firms vehicle is not for everyone.

5.The negative information on LegalMatch and CasePost is somewhat troubling to me even though much of it is from the past and has been positively addressed. The negative information of the past on LegalMatch appears to have not troubled the Utah Bar, the Association of Trial Lawyers of America and the National Association of Criminal Defense Lawyers. This is reassuring to me.

6.If you were reasonably sure this type of vehicle is for you I would go with LegalMatch first. I am presuming you are willing to work their system diligently and have at least low average “closing” skills (they will work with you to get your closing ratio up if you need some support in that area). Why LegalMatch? They have over 1500 members currently (a good sign I think), over 90 employees and have been in business longer. I figure that gives them an edge in knowledge, results and staying in business over time. Additionally, their “footprint” of bringing business to their members is almost certainly larger since they have more resources to drive business to their site than the others. If for some reason you are uncertain if this type of marketing for law firms is for you then I would go with LegalFish first. Why LegalFish? The LegalFish option would allow you to get into this marketing for law firms arena now with less expense and less risk than LegalMatch or CasePost. Do realize the LegalFish attorney marketing “footprint” is going to be much smaller than either of the other two services so they won’t be sending as large a volume of business your way almost certainly. Do be sure you have in your agreement with LegalFish that they will not charge you for the months they do not send you business. If you had a good experience working the referrals from LegalFish, diligently worked the system almost daily, realized a good return on your investment and you wanted to do more then I would look into LegalMatch next. Either starting with LegalMatch or LegalFish, if you find that you really liked this approach to marketing for law firms there is nothing wrong with belonging to two or even three of the services.

7.If you decide to become a member with LegalMatch, Case Post and/or LegalFish do remember your financial arrangement and term of membership are somewhat to greatly negotiable. Do negotiate a win/win agreement for yourself. Naturally, if you can get references of current members to contact from them in your practice area and in a similar type market to yours so much the better before you sign your agreement.

8.I probably would not go with Lawyers dot com at this point. Why? First, no guarantee. Next Lawyers dot com does not appear to me to be promoting that part of the site enough. Additionally, I am not sure it is worth the cost of the bio and the fee that together will run at least $2,400 for the year. I suspect this money could be better put to use with one of the “big three”. Lastly, given the consumer has a list of attorneys that could be large (search on the site for your zip code and practice areas and see how large it is for your area) you are going to be in a crowd I fear. Thus it looks like not much business and it seems no way to impact the consumers’ thinking in your direction at the point where they are selecting who to contact. An exception to this thinking is if you already have a bio listing with them (and it is delivering business to you) this add on service might be a useful attorney marketing move given you are only spending $495 more per year. That said keep good records and see if it produces you any business. If not you would stop the service of course.

9.With respect to LegalConnection dot com I probably would not go with them at this point. Why? No guarantee. I do see it as an advantage that it is a stand-alone away from the FindLaw site. For that reason alone I would favor it over Lawyers dot com, however, I don’t see LegalConnection or Lawyers dot com as being in the same class as the “big three

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Your Small Business Internet Marketing Techniques

Your Small Business Internet Marketing Techniques

Small business internet marketing techniques consist of more than just simple advertising. There may have been a time, in the early days of the net, when any online ad could bring in new customers and generate profits. The internet has matured over the years and nor the placement of basic ads isn’t enough to qualify as a marketing campaign.

For the sake of our discussion we will say advertising is a more passive activity and marketing is more active. When you place an ad it just sits there doing its job (hopefully), but marketing is about getting people to see those ads. To be clear, marketing encompasses more than getting people to view your advertising. Marketing is everything you do to promote your business. Of course advertising is a vital part of any full-fledged campaign, but it is only one part.

When it comes to small business internet marketing techniques, very few of them are passive. A common online marketing technique is SEO (search engine optimization). This takes time to set up, but it also needs to be kept up to date on a regular basis. When you add any new content to your site, you are affecting its SEO in one way or another. Search engines tend to favor fresh content, so adding to it is a smart move from a marketing standpoint.

Static advertising like pay-per-click and banner ads usually require a large outlay of money before they return any noticeable results. That doesn’t mean you should rule them out, but it does mean that you have to be careful of anything that promises to “put your advertising on autopilot.” Generally speaking, the more dynamic marketing techniques are the ones that will give you the most return for your efforts.

One of the best methods of internet marketing is building an opt-in mailing list. The way it works is that you get people to share their e-mail address with you, and then you can market to them as often as you wish (within reason). It’s as easy as giving them a reason to enter their e-mail address. You can do this by offering special deals, exclusive information or a free gift of some kind. How you do it isn’t all that important; what is important is building a list.

They say it takes seven to twelve exposures to your message before people will take action. It’s too risky to assume people will come back to you website that many times to see your offer. But once they are on your e-mail list, you will be able to keep sending them messages. This can be incredibly effective when it’s done correctly. Every message you send needs to have value. Whether you are providing information or selling something, it has to be of value to the person reading it. The best part is that they will continue to receive your messages until they unsubscribe or you stop sending them (hint: don’t stop sending messages). Either way, having an e-mail list is one of the most essential small business internet marketing techniques.

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Highly Recommended ‘Pre-Fab’ Marketing Business

Highly Recommended ‘Pre-Fab’ Marketing Business

Eternal Emailer Premium email newsletter templates , bulletproof consistency across inboxes
Source: Flickr

Unfortunately most ‘ready-made’ business sites don’t seem to be very user or customer friendly and are extremely expensive for what is being offered. Most of these programmes have only one way to make you money, you send the traffic and they close the sale! ?
However, one ‘pre-fab’affiliate marketing business, the CBMall can be highly recommended. The Premier-CBMall
has 15 ways to make you money and they do virtually all of the work.
You just send traffic to your unique URL.
The CB in CBMall stands for ClickBank.
Clickband sell nothing but the most demanded products selling on the net…Digitally Downloadable Information Products.
This clever ‘ready-made’ site offers thousands of the top-selling, most popular products from the clickbank network. These are the ‘cream’ as they convert browsers into buyers.
Below is a list of CBMall’s ease of use, support and automation:
1. No need for a website
2. No HTML required
3. Marketing ideas and free bonuses provided
4. Built-in affiliate programme
5. Tons of fast and friendly support available
6. ClickBank handles all the credit card processing and your commisions
7. Newsletteres and eCourses that make you money
8. Plenty of automated income streams.
Some of the major names in Internet Marketing such as Terry Dean praise the site (testimonial page at CBMall).
I hope this helps anyone new to Internet Marketing, as a first stream of income this site could help you make some cash, whilst you learn more about the affiliate marketing business.

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